Heather Presley-Cowen is a distinguished expert with a remarkable career spanning more than 25 years in housing and economic development. She specializes in collaborating with government, community, and business leaders to craft tailor-made solutions for addressing local housing and community development needs. With a wealth of experience, Heather brings a unique perspective to communities striving to thrive in today’s challenging economic environment.
Heather is renowned as a “capital stacker,” and she is the visionary behind the Housing Optimization Market Empowerment (H.O.M.E.) Method. This proprietary housing delivery system is designed to expedite and optimize workforce housing solutions. Heather’s forte lies in partnering with elected officials and community leaders to undertake both large- and small-scale housing-related placemaking initiatives.
For nearly two decades, Heather served as the senior executive responsible for directing, developing, and planning housing and neighborhood development strategies in Indiana’s second-largest city, Fort Wayne. In 2010, she founded CED Services, an Indiana-certified minority-owned women’s business
enterprise, to continue her mission of catalyzing community growth.
Under Heather’s visionary leadership, CED Services operates two distinct but complementary divisions: Capital Stacker and Club 720. Capital Stacker is recognized for its innovative approach to designing financing structures that bridge seemingly insurmountable development financing gaps. Heather’s expertise lies in crafting solutions that not only address the housing crisis but also measurably bridge the wealth gap.
Heather works primarily with local governments, empowering communities through Housing Resource Hubs led by charismatic and capable leaders with #Swagger. These leaders undergo a rigorous 6-12 month process, guided by Heather and her team, to harness the full potential of their housing markets and establish sustainable housing production systems.
On the technology front, Club 720, a software-as-a-service platform pioneered by Heather, stands as a game-changer. It operates as an Amazon-like marketplace, connecting banks, lenders, HUD-certified Housing Counselors, and Club 720 coaches with users through a user-friendly mobile app. Club 720 plays a pivotal role in building a robust pipeline of buyers and renters to fill available housing units produced through Heather’s innovative methods.
Heather’s role in setting the stage for downtown development has been recognized in various publications, including Novogradac’s Journal of Tax Credits and Fort Wayne Magazine. She is a two-time recipient of the prestigious 40 Under 40 award and is frequently invited as a featured presenter at numerous professional membership organizations. Heather also provides guest commentary in business articles on various housing and community development-related topics.